About Us

As we have grown as a company, it has become imperative for our customers to understand how we as a company work. Noticing how difficult it is for customers to buy high-quality fruits at their local grocery stores, we decided to follow the growing demand for these kinds of products mailed straight to your door. We found the unique beauty and versatility of growing in the Coachella Valley of Southern California as the perfect place to set up shop. Seeing the growing market for all kinds of fruits and our signature sweetest Barhi dates, from Americans who want to just eat or gift delicious fruit, and immigrant communities who are fond of the fruits they ate in the countries they grew up in, or those concerned with being as healthy as possible, we decided to start this venture to make sure they can find exactly what they need. As a family-owned business, we are obsessed with making sure you get the best quality produce.

What We Do

Organic Farming

The most sustainable form of agriculture that prioritizes the use of natural processes is organic farming. Central to our organic farming principles is our emphasis on soil health, employing practices like not using pesticides or herbicides, and using composting to enhance soil fertility and structure. We encourage plant diversity in our farming ecosystem to promote a more resilient ecosystem and reduce vulnerability to pests.

Quality Harvesting

The meticulous process of harvesting fruit while still ensuring the preservation of flavor, texture, and quality of the fruit requires that you time the harvest appropriately so you get fruit that can be brought to market at the ideal ripeness. Careful handling to prevent damage while the fruit is sorted keeps the quality of our fruit at a premium.

Fresh Packing

Packing fruit for shipping is not like shipping clothes off Amazon. It requires delicate cushioning to prevent damage that can occur. We typically use cardboard boxes as they are the easiest to use for shipping. After packages are sealed we refrigerate the packages to maintain freshness until they are ready to be sent out.

Shipping & Delivery

When we ship our products, we do everything possible to make sure you get your product safe and sound. Our shipping vendor system finds the best vendor to reach your locality at the most affordable rate for you. Our packaging system makes sure our fruit arrive in the most pristine condition.